Hi there,
Just another update on how things are going for our team at the moment.
Firstly, we submitted our post campaign report on Thursday, so that's another thing we can tick off the list, yay! Next up is a presentation of our experience of the Google challenge. It's an inhouse presentation in DIT as part of the online module, where we get to present to class and the faculty on our experience and the results of the challenge.
We're hoping one of the Picturehouse lads will be able to make it down, however they are VERY busy at the moment, having taken on two new photographers in the last month, and they have bookings coming in left, right and centre! We're really pleased for them, and it's nice to think that our Google challenge might have helped contribute in some way!
Just working on the presentation now... And once that's complete its only a matter of finishing up our SEM essay and that's our online module complete! 3 and a half weeks til the end of term... so I'd better get back to it!
All the best
bella
Saturday, May 2, 2009
Thursday, April 23, 2009
Post Campaign Report...
Hiya,
Well things have been hotting up in DIT recently... we're counting down the days til the end of term... And it's coming round very, verrry quickly! Only 3 weeks of term left and then two weeks of exams and its (nearly) all over (well, that's if you don't count the 20,000 word dissertation waiting for us over the summer!)
Since winding up the campaign, we've been working on the Post-Campaign report. We've completed a rough first draft that we will now work on and improve before submitting to Google. It's been really great having this blog to look over and to remember how we've progressed through the campaign.
Today's been an interesting day for online marketing as well. First of all we had a guest lecture by Jonathon Forest from Cybercom on the future of online marketing in Ireland. In the afternoon, we also had a talk by Fiona Ellis-Chadwick from the Open University, discussing digital marketing strategies for online retailers. Both speakers were great and gave us some new insights into the world of online marketing and we came away with some great ideas as well.
Back to college work for now.
Chat laters!
Bella
Well things have been hotting up in DIT recently... we're counting down the days til the end of term... And it's coming round very, verrry quickly! Only 3 weeks of term left and then two weeks of exams and its (nearly) all over (well, that's if you don't count the 20,000 word dissertation waiting for us over the summer!)
Since winding up the campaign, we've been working on the Post-Campaign report. We've completed a rough first draft that we will now work on and improve before submitting to Google. It's been really great having this blog to look over and to remember how we've progressed through the campaign.
Today's been an interesting day for online marketing as well. First of all we had a guest lecture by Jonathon Forest from Cybercom on the future of online marketing in Ireland. In the afternoon, we also had a talk by Fiona Ellis-Chadwick from the Open University, discussing digital marketing strategies for online retailers. Both speakers were great and gave us some new insights into the world of online marketing and we came away with some great ideas as well.
Back to college work for now.
Chat laters!
Bella
Friday, April 17, 2009
The End
Hi all!
Well our challenge is complete!! The last three weeks have flown by as Roisin said, we can't get over how quickly its gone and now its all over... very sad!!
Anyhoo... We're all very pleased with our progress throughout the challenge... It's been tough keeping track of all the ads and different keywords and campaigns to ensure that we were keeping things as relevant as possible. However, by the end I think we've all improved a great deal and have a fair knowledge of how to best use AdWords. But I suppose Google will be the ultimate judge of that!!
Things were pretty close right up to the very end... We managed our budget pretty much perfectly, so that we had enough cash left to fund the last day of the challenge and a little left to spare at the end as well!
Overall we're all pleased with our CTR, although we recognise that a few early-on "learning curves" may have set us back. However, we responded quickly and in the last two weeks we were far more consistent in our impressions/clicks.
More importantly, Picturehouse Photography have really noticed the results of the campaign. Since the start they have been receiving around 2-3 calls a day specifically from internet referrals... They're delighted with the results and are seriously considering continuing the campaign themselves.
So, the next step now for our team will be the write-up of our post campaign report (any tips appreciated?!!) followed by a presentation within our college of our overall experience.
We' ll keep you updated on how it all goes anyway... and fingers crossed Google like what they see!
Ciao!
Bella
Well our challenge is complete!! The last three weeks have flown by as Roisin said, we can't get over how quickly its gone and now its all over... very sad!!
Anyhoo... We're all very pleased with our progress throughout the challenge... It's been tough keeping track of all the ads and different keywords and campaigns to ensure that we were keeping things as relevant as possible. However, by the end I think we've all improved a great deal and have a fair knowledge of how to best use AdWords. But I suppose Google will be the ultimate judge of that!!
Things were pretty close right up to the very end... We managed our budget pretty much perfectly, so that we had enough cash left to fund the last day of the challenge and a little left to spare at the end as well!
Overall we're all pleased with our CTR, although we recognise that a few early-on "learning curves" may have set us back. However, we responded quickly and in the last two weeks we were far more consistent in our impressions/clicks.
More importantly, Picturehouse Photography have really noticed the results of the campaign. Since the start they have been receiving around 2-3 calls a day specifically from internet referrals... They're delighted with the results and are seriously considering continuing the campaign themselves.
So, the next step now for our team will be the write-up of our post campaign report (any tips appreciated?!!) followed by a presentation within our college of our overall experience.
We' ll keep you updated on how it all goes anyway... and fingers crossed Google like what they see!
Ciao!
Bella
Wednesday, April 15, 2009
Last Day!
Wow so we're on the last day of the challenge...it really has flown by!
As we expected Easter was a fairly quiet time for Picturehouse Photography as most people in Ireland seem to go away for the Bank holiday but traffic is up again yesterday and today.We had some success using the Easter themed special offers but have since swapped them back.
Thankfully we seem to have managed to divide our budget well and have some left to end our campaign on a high note:)
It has been an amazing learning experience for the three of us and we all know our way around the adwords site very well now which should be handy when we start working later in the year!
There's just the matter of the final report to do now-eek!
Ro x
As we expected Easter was a fairly quiet time for Picturehouse Photography as most people in Ireland seem to go away for the Bank holiday but traffic is up again yesterday and today.We had some success using the Easter themed special offers but have since swapped them back.
Thankfully we seem to have managed to divide our budget well and have some left to end our campaign on a high note:)
It has been an amazing learning experience for the three of us and we all know our way around the adwords site very well now which should be handy when we start working later in the year!
There's just the matter of the final report to do now-eek!
Ro x
Friday, April 10, 2009
Day 12-15
Hi
So we’re moving into our last week now and everything’s going great! We haven‘t had to make too many adjustments over the past few days to the campaign-there seems to be an increase in price for keywords which may be due to the time of year with all the communions and confirmations at the moment!
Earlier in the week we increased our max bid and clicks increased accordingly. With Easter weekend starting today we are expecting site traffic to drop off as weekends are never very busy and a lot of lucky people will be heading away on holidays(very jealous)!
In anticipation of this drop we have changed some of our ads to have an Easter theme and are promoting the great special offers Picturehouse have for May.
Everyone goes back to work on Tuesday so we’re hoping for two last days of high traffic to finish off the competition. I can’t believe we’re nearly finished already!!
Hope you have a great Easter weekend:)
Talk soon
Roisin x
Monday, April 6, 2009
Days 9, 10 & 11
Hiya
We've had a good weekend, there were a few days at the end of last week that seemed to be a little slow moving, so we made a few changes last week to the ads and time-scheduling so I think these may have had an effect.
Anyhow things have picked up again and the ads are getting clicks, and we've maintained a high CTR all weekend - so things are looking good!
Picturehouse's special offer for free shoots in May has definitely helped increase clicks, so we're looking forward to seeing how that adgroup does during the week (when we tend to see the greatest interest).
Other changes, that may have already been mentioned, include increasing ad-scheduling back to 5am (as per Google reports), and pausing the mobile-studio adgroup as it was attracting the least interest.
I'm back off to the library to study now.. but I hope you are getting to enjoy your Easter hols!!
Bella
We've had a good weekend, there were a few days at the end of last week that seemed to be a little slow moving, so we made a few changes last week to the ads and time-scheduling so I think these may have had an effect.
Anyhow things have picked up again and the ads are getting clicks, and we've maintained a high CTR all weekend - so things are looking good!
Picturehouse's special offer for free shoots in May has definitely helped increase clicks, so we're looking forward to seeing how that adgroup does during the week (when we tend to see the greatest interest).
Other changes, that may have already been mentioned, include increasing ad-scheduling back to 5am (as per Google reports), and pausing the mobile-studio adgroup as it was attracting the least interest.
I'm back off to the library to study now.. but I hope you are getting to enjoy your Easter hols!!
Bella
Friday, April 3, 2009
Day 7 & 8
Hey Everyone!
Just a quick update for tonight!
Not much to report - things seem to be settling nicely with the campaign! We had our weekly lecture yesterday with our Prof Edel and filled her in on all the developments and progress so far!
Today we launched our new ads for the special offer our client will be running for the month of May. It's a fantastic deal as the guys at Picturehouse are offering families the chance to get a free shoot done in their Rathmines Studio for the entire month of May- What a Deal! Here's hoping the ads will help the guys get the most from their promotion!
Other than that we have changed the times that our campaign is active. Apparently Dubliners like to rise early these days, surprising given how half of them are unemployed cos of this damn recession, but most of our clicks were coming at very early hours of the morning!! The new time slots should help improve our CTR and so on....
Well that's all for now!
We will be back next week with some more updates!
Enjoy your weekend!
Ronan A
Just a quick update for tonight!
Not much to report - things seem to be settling nicely with the campaign! We had our weekly lecture yesterday with our Prof Edel and filled her in on all the developments and progress so far!
Today we launched our new ads for the special offer our client will be running for the month of May. It's a fantastic deal as the guys at Picturehouse are offering families the chance to get a free shoot done in their Rathmines Studio for the entire month of May- What a Deal! Here's hoping the ads will help the guys get the most from their promotion!
Other than that we have changed the times that our campaign is active. Apparently Dubliners like to rise early these days, surprising given how half of them are unemployed cos of this damn recession, but most of our clicks were coming at very early hours of the morning!! The new time slots should help improve our CTR and so on....
Well that's all for now!
We will be back next week with some more updates!
Enjoy your weekend!
Ronan A
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