The End

Hi all!

Well our challenge is complete!! The last three weeks have flown by as Roisin said, we can't get over how quickly its gone and now its all over... very sad!!

Anyhoo... We're all very pleased with our progress throughout the challenge... It's been tough keeping track of all the ads and different keywords and campaigns to ensure that we were keeping things as relevant as possible. However, by the end I think we've all improved a great deal and have a fair knowledge of how to best use AdWords. But I suppose Google will be the ultimate judge of that!!

Things were pretty close right up to the very end... We managed our budget pretty much perfectly, so that we had enough cash left to fund the last day of the challenge and a little left to spare at the end as well!

Overall we're all pleased with our CTR, although we recognise that a few early-on "learning curves" may have set us back. However, we responded quickly and in the last two weeks we were far more consistent in our impressions/clicks.

More importantly, Picturehouse Photography have really noticed the results of the campaign. Since the start they have been receiving around 2-3 calls a day specifically from internet referrals... They're delighted with the results and are seriously considering continuing the campaign themselves.

So, the next step now for our team will be the write-up of our post campaign report (any tips appreciated?!!) followed by a presentation within our college of our overall experience.

We' ll keep you updated on how it all goes anyway... and fingers crossed Google like what they see!

Ciao!
Bella