Went live at last! After so long learning in theory it was great to finally try it out. We set everything up easily enough and sat back and enjoyed seeing Picturehouse Photography move to number one on search! Then disaster struck a few short hours later when I got a panicked phone call from Ronan to report we’d used 5% of our budget in less than 4 hours!!!!
We realized our mistake immediately-the keywords baby pictures and kids photos were too broad and had several hundred impression and some expensive clicks at around 2 dollars each!
We’ve made the changes back to our more sedate but relevant keyword list and fingers crossed that’s our one and only mistake!!! On a plus though there has been a fair amount of activity looking for family photographer which is our target market-we just need them to click through now!
Here’s hoping tomorrow goes smoother!
Roisin
About Us
- Bella_Ro_Ro
- Dublin, Ireland
- Three MSc Marketing Students - Isabella, Roisin and Ronan from the Dublin Institute of Technology take on the 2009 Google Challenge
No comments:
Post a Comment