Well, day 2 went a lot more smoothly than day 1! After removing a few keywords from the campaign, our budget lasted a lot longer for the day and we appeared to have a more successful CTR. We played around with the keywords a little bit more, removing any misleading words such as "photos" and replacing them with more targeted words like "photographer" or "photography". We added some extra negative keywords also, to improve our targeting further. Our clicks doubled on the previous day, so a definite improvement!!
Bella x
About Us
- Bella_Ro_Ro
- Dublin, Ireland
- Three MSc Marketing Students - Isabella, Roisin and Ronan from the Dublin Institute of Technology take on the 2009 Google Challenge
No comments:
Post a Comment