Days 3 & 4

Over the weekend, things quietened down a bit, which was actually the opposite of what we predicted would happen! Although traffic to the site was slower than the previous weekdays, we still achieved a number of clicks and used up our daily budget on both days.. So I think the ads were useful for attracting traffic to the sites on typically slow days.

We noticed a bit of a problem with the content targeting on Saturday - that the ads were being targeted across all types of sites globally by Google!! Ooops. Luckily, we were able to rectify that pretty quickly.

So far its been a great learning experience - but no matter how much preparation we'd done, there's always something that crops up to surprise us!! And I'm sure there's a lot more to come...
Bella