Tuesday, March 31, 2009

Day 5

Yesterday was the fifth day of the challenge... So we thought it would be a good time to change some of our ads that we're using for split testing.

Within the adgroup for studio campaigns, one ad "Perfect Family Portraits" has been performing a lot better than the other ad, so we kept the successful ad and are now trialling a new ad entitled "Strike a Pose".

As this has been the adgroup attracting the most interest, we also thought it might be worthwhile testing an ad as Gaeilge. We decided to roughly model this ad on our most successful ad in English, so this one is now running on Adwords as well.

For the mobile studio, both our split tested ads have been performing similarly... However, we still thought it worthwhile to trial a new ad, this time promoting both the mobile studio as well as their studio in Rathmines. This ad has replaced the previous ad running with the least interest over the last 4 days.

We'll prob leave these new ads going for the next 4-5 days, and then reassess and trial some more!

That's all the news from day 5!

Bella

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